IllumiNative came to us with the biggest project in its history: American Genocide, a six-episode examination of the traumatic legacy of Native boarding schools and the resilience of the Oglala Lakota community of South Dakota’s Pine Ridge Reservation.

We answered with a high-impact digital and OOH campaign that demanded attention and accountability. I developed key creative strategies and wrote copy that carried this difficult narrative across social media, press, streaming platforms, and a full website refresh.

The result: American Genocide achieved trending status, drew critical acclaim (including coverage in Variety), and sparked action from America's key policymakers.

Listen to American Genocide or visit illuminative.org.