Adobe wanted to deepen its connection with filmmakers at the place where their work shines the brightest: the Sundance Film Festival.

Each year, thousands brave the altitude and cold because stories are how we forge connections. Strangers become an audience, and an audience becomes a community.

Under the banner Stories Bring Us Together , we built an experience that celebrated Adobe as the engine behind modern storytelling. I wrote copy for Adobe’s Sundance touchpoints and scripted a celebrity-driven Mad Libs game proving a simple truth: even when you change the details, great stories still shine through.

As a lifelong Adobe user, I also proudly wrote print ads spotlighting Adobe as the creative backbone behind each season’s most talked-about films.